About Us

Clean, Plant-powered Hair care

Formulated to Bring your Curls into Blossom.



We are a Finnish brand devoted to encouraging people with all textures of curly hair to fall in love with their hair. Sumilayi’s sole focus is providing high-performance products for curly and damaged hair types.


The key to the creation of our products is ‘Curly hair needs extra nourishing love!’ With this in mind we developed our formulas, examining the purest and highest quality ingredients to find the perfect blend, full of nutrition that brings curls into blossom. The results: we have the highest quality natural and synthetic plant-based ingredients. Our products are vegan, not tested on animals and are free from drying alcohol and silicones. They are high-performance, easy to use and make you feel great.  We’re confident the love we’ve poured into our creations will help people say goodbye to dry and frizzy hair and say hello to gorgeous curls.


High performance products are our top priority. We create these using as many natural ingredients as possible. Using clean and sustainable natural extracts, we help both women and men achieve healthier hair, without a fuss.

We believe all hair can be beautiful; And this is where Sumilayi stands out. Sumilayi was created to help those who have almost given up on their stubborn, frizzy and unmanageable hair. We want you to start enjoying your hair and feeling beautiful every day. You deserve it! 

We believe in transparency when it comes to our ingredients; That you have a right to know what’s in your products. Here’s what we’re working with (check out the full list here).

 We love to hear from you; We’re thankful to have the most loyal customers, followers and ambassadors all around the world. When you, as a customer share your experience with us, and the whole world, you are helping us to always do the best. Also, you are encouraging those who still struggle with their hair, not to give up hope and to try out Sumilayi products for better hair days. So, let’s spread the love together!


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